Exchange of views with DG Grow on upcoming summer season challenges

15-04-2021 - 09:32
Small wooden red house at a Swedish lake with a row boat.
Tourism sector ahead of upcoming summer season © Image used under the license from Adobe Stock

TRAN held an exchange of views with the Director General of DG GROW Kerstin Jorna on the situation facing the tourism sector ahead of the upcoming summer season. It has been over a year since the tourism sector was hit hard by the pandemic. Many companies went dormant or out of business; others are trying to find new ways to stay afloat by reinventing themselves and their ways of doing business.

TRAN Members assessed the current state of play and how prepared the tourism sector is before the summer season: Can more be done at the EU level to help the tourism sector recover? How might the recent Commission's proposals on establishing the framework for the Digital Green Certificate help restart travel in the EU? Is available EU funding made readily accessible to the SMEs in the sector?
The exchange of views took place on Wednesday afternoon, 14 April 2021 and was webstreamed.