In alignment with the center’s vision and mission, CTP’s Strategic Plan defines five goals, 10 outcomes, and several corresponding objectives.

These goals are reinforced by four cross-cutting themes that are emphasized throughout the plan:   

• Science: Maintaining our commitment to use data and evidence-driven approaches to inform CTP decision-making
• Health Equity: Pursuing the highest level of health for all people by integrating health equity into CTP’s programmatic, regulatory, policy, and operational activities
• Stakeholder Engagement: Continuously striving to optimize engagements with interested parties both external and internal to FDA, including other federal agencies
• Transparency: Promoting understanding of tobacco regulation through clear, consistent, and comprehensive communication

Goal 1: Develop, Advance, and Communicate Comprehensive and Impactful Tobacco Regulations and Guidance

Outcomes:

• The evolving marketplace is comprehensively regulated
• The public and stakeholders are aware of and contribute to regulations and guidance

Objectives:

• Develop and implement a cohesive regulation and guidance agenda 
• Advance comprehensive and impactful regulations and guidance
• Ensure that tobacco regulations, guidance, and related public statements are clear and accessible

Goal 2: Ensure Timely, Clear, and Consistent Product Application Review

Outcomes:

• Tobacco product applications are reviewed using an efficient, transparent, and consistent process
• Marketing decisions are supported by the best available science

Objectives:

• Identify, develop, and implement processes that achieve application review efficiencies
• Ensure clear communication and transparency related to tobacco product review processes and marketing decisions
• Utilize the best available science to inform decision-making

Goal 3: Strengthen Compliance of Regulated Industry Utilizing All Available Tools, Including Robust Enforcement Actions

Outcomes:

• Violative tobacco products, particularly those that appeal to youth, are not in the marketplace
• Regulated industry is educated on how to be compliant with the law

Objectives:

• Enhance educational resources that facilitate voluntary compliance by regulated industry
• Pursue timely and impactful compliance and enforcement strategies that adapt to the evolving marketplace
• Collaborate with other federal and state agencies on compliance and enforcement strategies

Goal 4: Enhance Knowledge and Understanding of the Risks Associated With Tobacco Product Use

Outcomes:

• The public receives timely and clear health communication and education
• The public receives evidence-based health communication and education

Objectives:

• Educate youth about the risks of tobacco product use
• Educate people who use tobacco products about the benefits of cessation
• Educate adults who smoke about the relative risks of tobacco products

Goal 5: Advance Operational Excellence 

Outcomes:

• A talented, diverse, and engaged workforce is attracted and retained
• Business operations are efficient and effective in supporting programmatic goals

Objectives:

• Support and further develop a highly qualified, inclusive, and high-performing workforce
• Ensure the most efficient and effective use of financial resources
• Continually advance operational enhancements