The New Drug Talk
April 29, 2025

WHAT IS NATIONAL FENTANYL AWARENESS DAY?

National Fentanyl Awareness Day—now in its fourth year—unites major corporations, community groups, nonprofits, government agencies, schools, campuses and families to take action to protect young lives from deadly fentanyl and fake prescription pills. 

While recent data shows progress in reducing overdose deaths from record highs, nearly half of teens still don't know that counterfeit prescription pills often contain lethal amounts of fentanyl. This lack of knowledge is leading to tragic consequences—young people are dying simply because they didn't know the pill they took was fake. That's why we need to turn awareness into action. 

OUR ONE BIG ASK THIS YEAR
FOR SCHOOLS & CAMPUSES

Screen Real Talk About Fake Pills (20 minutes) in assemblies or classrooms, with guides for educators and peer leaders.

FOR FAMILIES

Watch Counterfeit Pills: You Need to Know (4 minutes) with your teens and start the conversation.

Companies & Communities

Host a screening of The New Drug Talk (27 minutes) to equip your community with knowledge that saves lives.  

Download The Full Toolkit

Everything you need to take action on April 29th

ONLY HAVE A MINUTE RIGHT NOW?
Share on social media to get the word out to your community about National Fentanyl Awareness Day and the dangers of fentanyl.
NFAD Facts 1
NFAD Facts 2
NFAD Facts 3
NFAD Facts 4
OUR 2025 NATIONAL PARTNERS

We have a growing coalition of nonprofits, influencers, politicians, parents, educators, students, and others to share information on social media about this critical problem.

GOVERNMENT & CORPORATE PARTNERS
Google
MLB
US Dept of Justice
Snapchat
peachjar
pbats
beme
meta
wondros
youtube
mls
everfi
playbl
hewlett packard
NONPROFIT PARTNERS
Herren Project
ad council
mobilize recovery
radical hope
cadca
bare knuckle recovery
dance safe
end overdose
song for charlie
taco
grassroots harm reduction
shatter proof
safe project
edovo
FAMILY ADVOCATES
sam chase fund
happy jack
change for cam
drug awareness foundation
love logan
x foundation
do it for jack
we are not alone community
emilys hope
keepin clean for coop