A private developer is pursuing the project. It is the City of Roseville's job to objectively analyze the application against city standards, conduct environmental review, and ensure that the public notification and engagement process prescribed by the law is followed. We are in the beginning of this process.
Watch for more information as the environmental study begins in summer 2025. The previously proposed project had a Draft Environmental Impact Report that was available for public review and comment in 2023.
According to the State of California Environmental Quality Act, environmental studies are routinely done in the earliest phase of a proposed project. These studies examine a scenario with the maximum potential impact that could occur. This doesn’t necessarily mean that the scenario will definitely occur.
Both private and public projects routinely undergo environmental study. The California Environmental Quality Act generally requires government agencies to inform decision-makers and the public about potential maximum environmental effects of a proposed project, ways to minimize those effects, and an analysis of alternatives to the project.
The purpose of the Environmental Impact Report is to evaluate the potential environmental impacts resulting from the project against established thresholds, and to identify feasible mitigation measures to reduce impacts below those thresholds. If an impact cannot be mitigated to a “less than significant” level, or below the established threshold, it is considered “significant and unavoidable.” This is not uncommon.
It should be noted that development of the Winding Creek neighborhood (within the Creekview Specific Plan) had an environmental study that concluded that “significant and unavoidable” impacts would occur to traffic, air quality, greenhouse gas, noise, cultural, public utilities, aesthetics, and light and glare as a result of Winding Creek home development.
It is not unusual for projects to be modified following the study and public input.
View Roseville environmental documents and public notices.
Learn more about environmental studies:
The proposed project is in very early stages of the public process, which is why residents are learning about it. No action has been taken by City Council.
As with any proposed project, the City of Roseville wants to see a positive contribution both to the local economy and quality of life of our residents. The City of Roseville welcomes feedback from the public.
This site has long been envisioned for non-residential development. Previous studies were commissioned by the City in the mid-2000s to evaluate potential feasibility of uses ranging from higher education to business park/job center, which could include a range of industrial uses including innovation, research and development, light-duty manufacturing, warehousing, distribution, or office. These case studies were intended to illustrate the property’s development potential, but were not approved land use plans, nor were they intended to pre-determine the site's ultimate use.
Any future development on the site would potentially occur in multiple phases, which could take a decade or more to be built. Timing would be driven in part by market demands.
No. The property currently has
Planned Development zoning, which designates a variety of specific
permitted uses and standards within a larger zoning area, and is not designated as open space, park, or preserve.
The 1,754-acre property originally known as “Reason Farms” was acquired by the City of Roseville in 2004 for the purpose of constructing an off-channel
retention basins to store excess storm water created by new development in Roseville within the Pleasant Grove Creek watershed. The property was purchased using drainage mitigation fees collected from new development for this purpose.
Engineering and environmental studies were conducted to determine the most hydrologically superior location for the retention basins, as well as other uses of the property including habitat conservation, passive recreation, and other essential services. Portions of the site not used or needed for those purposes could be sold. If unused portions were sold, proceeds in the amount of the cost of the land plus interest would revert to the Pleasant Grove Drainage Fee fund with the remainder being deposited in the City’s Strategic Improvement Fund.
Learn more about plans in the area.
The City is not a party to private real estate transactions.
Information about potential development of this site was publicly available.
Zoning information,
specific plans/development agreements, and
projects of interest are publicly available on the City of Roseville’s website. People with questions about land use or future projects may
contact the Development Services Department.
The City of Roseville also asks project applicants to hold neighborhood meetings about proposed projects and to communicate with adjacent landowners. The applicant is continuing to hold public meetings.
The planned six-lane
Placer Parkway, connecting Highway 65 and 99, bisects the property and will provide another transportation corridor for our region. Placer County Transportation Planning Agency is coordinating this project.
Additionally, there will be a six-lane western extension of Blue Oaks Boulevard.
Improvements would also be made to Phillip Road along the western frontage of the project.
It's the City's policy that new development must have a positive fiscal impact on Roseville. Developers pay fees which are gradually collected as new areas are built. These fees fund infrastructure to meet changing needs. Phased infrastructure improvements are anticipated many years before you ultimately see them constructed. Learn more:
roseville.ca.us/DevelopmentDecoded.
View a map of future projected roadway projects.
View a map of planned development in Roseville and neighboring Placer County.
Learn more about adjacent site plans.
See how Roseville anticipates the future with long-range planning
Gas tax and other tax revenue pay for road maintenance. In addition to building frontage improvements, development is required to pay its “fair share” into applicable traffic mitigation fee programs that fund the City’s roadway Capital Improvement Program.
The Capital Improvement Program identifies improvements—such as intersection, road, and bridge widening—that mitigate the cumulative impact of development.
Impact fee programs are used throughout the state to pay for infrastructure required as a result of development pursuant to the AB1600 “Nexus” law.
Here are things we take into account as Roseville prospers:
- Thoughtful planning: Our planning process and urban water management planning efforts call for water assessments to ensure enough supply, even in dry years, to accommodate the added demand from new development. These efforts help us pinpoint current capacity, assess necessary expansions to infrastructure to access and deliver additional water resources.
- Water portfolio diversification: Our water contract with the U.S. Bureau of Reclamation is in perpetuity. We also have access to other water sources and continue to bolster infrastructure that will allow us to obtain and share water from other agencies.
We have a growing and sustainable groundwater program, which diversifies our water portfolio and is used during dry years. The groundwater basins act as an underground reservoir that we can use and refill when surface water supplies are ample.
Not to mention, our growing recycled water system used for irrigation purposes is a sustainable water source that offsets drinking water supplies—that is a billion gallons annually.
- More efficient development: As codes and regulations change, more efficient development also means new development is inherently more water-efficient—both indoor and outdoor. Our planning efforts and compliance with greener building codes and City imposed water-efficient landscape standards take into account, for example, reduced turf, efficient outdoor watering practices, high-efficiency interior fixtures, and hot water recirculation systems.
Collectively, these efforts will allow us to still grow responsibly, invest in projects that increase reliability, and spur economic development activity city- and region-wide.
For additional information about our future water planning efforts, visit
roseville.ca.us/waterfuture.
Panattoni has completed a variety of projects including the McKesson, Restaurant Depot, and Amazon properties on Foothills Boulevard.
Recent industrial businesses that have located to Roseville include: Penumbra, McKesson, Restaurant Depot, Amazon, and a manufacturing center for Quick Quack Car Wash.
Compared to the demand, there is currently a significant shortage of industrial space. The Roseville-Rocklin submarket’s industrial real estate vacancy rate is approximately 1%.
The Greater Sacramento Economic Council reports 80% of companies considering relocating or expanding in the region are seeking industrial space.
A 2020 study by the
Greater Sacramento Economic Council showed Roseville’s industrial labor market growing faster than the California average since the year 2000. Roseville's industrial growth is projected to expand 17% in the next 10 years while the state is projected to remain flat. In 2019, Roseville had a total of 5,012 industrial jobs, generating $820 million in total gross regional product.
View Roseville Economic and Industrial Outlook
Zoning information,
specific plans/development agreements,
environmental studies, and
projects of interest are publicly available on the City of Roseville’s website.
If you have questions about land use or future planned projects,
contact the Development Services Department.
The City of Roseville has numerous topic-based free electronic newsletters to which the public can subscribe. Visit
roseville.ca.us/connect to subscribe and connect to social media channels.