Juul to pay D.C. $15 million in settlement for marketing products to teens

E-cigarette manufacturer Juul Labs will pay the District more than $15 million as part of a settlement over allegations that the company deceptively marketed its products toward teenagers while downplaying their addictive properties, D.C. Attorney General Brian L. Schwalb (D) said Wednesday.

D.C. joined New York, California, Illinois, Massachusetts, New Mexico and Colorado in the $462 million settlement. Schwalb said at a virtual news conference that the $15.2 million sum the District will receive reflects the largest-ever litigated settlement under the city’s consumer protection law.