The Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP) is the state’s primary consumer protection agency, and its Bureau of Consumer Protection has authority to regulate unfair business practices.
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What We Do
- Operate Wisconsin's Consumer Protection Hotline.
- Process over 100,000 consumer complaints and inquiries and return millions of dollars to affected consumers every year.
- Administer Wisconsin's telemarketing Do Not Call law, with over 4.97 million Wisconsin numbers currently registered.
- Educate consumers on best practices to combat and avoid identity theft, scams, and fraud, and offer recovery services to victims.
Announcements
Plan Ahead to Protect Your Vacation (March 13, 2024)
Find consumer alerts and news or sign up to receive news from DATCP.
 Consumer Tips & Info
Learn how to protect your property, your
money, and your consumer rights.
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 Guides & Resources
Find DATCP's Consumer Guide, Landlord–
Tenant Guide, and Ready Reference Guide.
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 Landlord–Tenant
Learn about the rights and responsibilities
of landlords and tenants in Wisconsin.
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 Identity Theft
Protect yourself from identity theft, one of the
most common forms of fraud in the country.
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 Do Not Call
Join the Wisconsin Do Not Call Registry
to reduce unwanted messages.
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 Presentations
Your business, organization, or community can
request a free consumer protection presentation.
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