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Michigan Cares for Tourism 2024

This year we’ve created a whole season of experiences to help you find the perfect opportunity for you and your team. Whether you are new to Michigan’s tourism industry and hoping to grow your network or a seasoned professional interested in sharing your expertise, 2024 will bring us all together to build a better Michigan through hard work, fun, and educational experiences that help us deliver on the Pure Michigan promise.

Pure Michigan Governor’s Conference on Tourism – April 9 in Kalamazoo

National Tourism Week Kick-Off
May 20 on Belle Isle, Detroit

Adopt-A-Forest
Statewide from September 1-30

By the Numbers

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Events Completed
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Volunteers
$ 0
Million in Savings
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Million Tourists Impacted

Be the Impact

Michigan Cares for Tourism (registered 501(c)(3) non-profit) is a 100% volunteer, 100% give-back partnership where tourism professionals come together to help restore Michigan’s historic, cultural and natural attractions, learn about a Michigan tourism destination, and network across our industry segments to ultimately enhance the visitor experience, and be more engaged professionals.

Together in September 2023, more than 40 donor organizations and 120 volunteers travel to the Porcupine Mountains to complete one day of service, completing over 17 projects throughout the park.

What We Do

As a 100% volunteer, 100% give back organization, we depend on donations from our tourism industry supporters and organizations who align with our mission to provide lasting legacies to our cultural and historical sites around Michigan. Please consider donating to our organization and support our work around Michigan.