Iowa Intermediary Network
Des Moines
Arts, Audio/Video Technology, and Communication // Business, Management and Administration // Government and Public Administration // Hospitality and Tourism // Marketing, Sales, and Service // Science, Technology, Engineering and Math // Education and Training
Description
The Iowa Intermediary Network and the Iowa Department of Education invite you to join this statewide marketing video challenge.
The project will consist of students engaging with various local businesses, organizations, non-profits and individuals to gather insights about what makes their town, county or community a great place to live and work. It could highlight its uniqueness, its history, its potential or its needs for the future to determine - How best to market it to a prospective start-up or relocating business.
To build foundational knowledge in students, the Iowa Intermediary Network will host a live, free webinar event that will bring industry professionals in front of the student audience to talk about their occupation. What they do and how they do it. What excites them about their day-to-day work. Their successes and their lessons learned.
Live Event Date & Time: March 22, 2021 at 1:30 PM.
https://www.iowain.org/live-events/game-plans-that-matter%3A-strategic-marketing
After the webinar, teachers can take part in the optional statewide video challenge.
Videos can be created by an individual student, by groups, or as a whole class. Multiple videos can be made and then the best one can be selected to submit. Each class can submit only one video.
The videos will be showcased here:
https://clearinghouse.futurereadyiowa.gov/statewide-challenge/challenge-submission-page-video/
on the clearinghouse, as well as potentially on statewide and local social media pages and websites.
All submissions must be received by APRIL 23, 2021.
A judging panel will review submissions and select a winning entry.
Video Guidelines
● A maximum of 2 minutes in length
● Include a minimum of 3 local businesses or organizations
● Offer different perspectives and voice (kids, parents, employees, etc.)
This experience will focus on:
- 21st century skills
- universal constructs
- community and civic engagement
- career exploration
- building a professional network in and outside of school
- forming a community of practice
- a real-world chance to apply the skills learning in class
Intended Audience:
High School Business Courses (Marketing, Introduction to Business, Digital Media/Communications)
Also applicable for 5th - 8th grade students interested in understanding more about business concepts and careers.
The project will consist of students engaging with various local businesses, organizations, non-profits and individuals to gather insights about what makes their town, county or community a great place to live and work. It could highlight its uniqueness, its history, its potential or its needs for the future to determine - How best to market it to a prospective start-up or relocating business.
To build foundational knowledge in students, the Iowa Intermediary Network will host a live, free webinar event that will bring industry professionals in front of the student audience to talk about their occupation. What they do and how they do it. What excites them about their day-to-day work. Their successes and their lessons learned.
Live Event Date & Time: March 22, 2021 at 1:30 PM.
https://www.iowain.org/live-events/game-plans-that-matter%3A-strategic-marketing
After the webinar, teachers can take part in the optional statewide video challenge.
Videos can be created by an individual student, by groups, or as a whole class. Multiple videos can be made and then the best one can be selected to submit. Each class can submit only one video.
The videos will be showcased here:
https://clearinghouse.futurereadyiowa.gov/statewide-challenge/challenge-submission-page-video/
on the clearinghouse, as well as potentially on statewide and local social media pages and websites.
All submissions must be received by APRIL 23, 2021.
A judging panel will review submissions and select a winning entry.
Video Guidelines
● A maximum of 2 minutes in length
● Include a minimum of 3 local businesses or organizations
● Offer different perspectives and voice (kids, parents, employees, etc.)
This experience will focus on:
- 21st century skills
- universal constructs
- community and civic engagement
- career exploration
- building a professional network in and outside of school
- forming a community of practice
- a real-world chance to apply the skills learning in class
Intended Audience:
High School Business Courses (Marketing, Introduction to Business, Digital Media/Communications)
Also applicable for 5th - 8th grade students interested in understanding more about business concepts and careers.
Resources
Competition Project
Competition Parameters:
Videos will be judged according to the following criteria...
All submissions must be received by APRIL 23, 2021.
A judging panel will review submissions and select a winning entry.