How to Reset Your Advertising ID on iPhone or iPad

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Co-authored by wikiHow Staff

Last Updated: March 29, 2019

As you use an iOS device, iOS uses contextual information from your activity to decide which ads to show you in certain applications. This wikiHow shows you how to reset the data iOS associates with your Advertising Identifier.

Steps

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   1
   Tap

   

   {"smallUrl":"https:\/\/www.wikihow.com\/images\/7\/7e\/Iphonesettingsappicon.png","bigUrl":"\/images\/thumb\/7\/7e\/Iphonesettingsappicon.png\/30px-Iphonesettingsappicon.png","smallWidth":460,"smallHeight":460,"bigWidth":30,"bigHeight":30,"licensing":"<div class=\"mw-parser-output\"><p>I edited this screenshot of an iPhone icon.\n<\/p><p>License: <a target=\"_blank\" rel=\"nofollow noreferrer noopener\" class=\"external text\" href=\"http:\/\/en.wikipedia.org\/wiki\/Fair_use\">Fair Use<\/a><br>\n<\/p><\/div>"}

   . This opens the Settings page.

   • If you can't find the
     

     {"smallUrl":"https:\/\/www.wikihow.com\/images\/7\/7e\/Iphonesettingsappicon.png","bigUrl":"\/images\/thumb\/7\/7e\/Iphonesettingsappicon.png\/30px-Iphonesettingsappicon.png","smallWidth":460,"smallHeight":460,"bigWidth":30,"bigHeight":30,"licensing":"<div class=\"mw-parser-output\"><p>I edited this screenshot of an iPhone icon.\n<\/p><p>License: <a target=\"_blank\" rel=\"nofollow noreferrer noopener\" class=\"external text\" href=\"http:\/\/en.wikipedia.org\/wiki\/Fair_use\">Fair Use<\/a><br>\n<\/p><\/div>"}
     icon, swipe right on your device's home screen and type "Settings" into the search bar at the top of the screen.
2. {"smallUrl":"https:\/\/www.wikihow.com\/images\/thumb\/d\/d7\/Reset-Your-Advertising-ID-on-iPhone-or-iPad-Step-2.jpg\/v4-460px-Reset-Your-Advertising-ID-on-iPhone-or-iPad-Step-2.jpg","bigUrl":"\/images\/thumb\/d\/d7\/Reset-Your-Advertising-ID-on-iPhone-or-iPad-Step-2.jpg\/aid10865948-v4-728px-Reset-Your-Advertising-ID-on-iPhone-or-iPad-Step-2.jpg","smallWidth":460,"smallHeight":345,"bigWidth":728,"bigHeight":546,"licensing":"<div class=\"mw-parser-output\"><p>License: <a target=\"_blank\" rel=\"nofollow noreferrer noopener\" class=\"external text\" href=\"https:\/\/en.wikipedia.org\/wiki\/Fair_use\">Fair Use<\/a> (screenshot)<br>\n<\/p><\/div>"}
   2
   Tap Privacy. You may need to scroll down a bit to see all the menu options.
3. {"smallUrl":"https:\/\/www.wikihow.com\/images\/thumb\/b\/ba\/Reset-Your-Advertising-ID-on-iPhone-or-iPad-Step-3.jpg\/v4-460px-Reset-Your-Advertising-ID-on-iPhone-or-iPad-Step-3.jpg","bigUrl":"\/images\/thumb\/b\/ba\/Reset-Your-Advertising-ID-on-iPhone-or-iPad-Step-3.jpg\/aid10865948-v4-728px-Reset-Your-Advertising-ID-on-iPhone-or-iPad-Step-3.jpg","smallWidth":460,"smallHeight":345,"bigWidth":728,"bigHeight":546,"licensing":"<div class=\"mw-parser-output\"><p>License: <a target=\"_blank\" rel=\"nofollow noreferrer noopener\" class=\"external text\" href=\"https:\/\/en.wikipedia.org\/wiki\/Fair_use\">Fair Use<\/a> (screenshot)<br>\n<\/p><\/div>"}
   3
   Scroll down and tap Advertising. This option is at the very bottom of the Privacy menu options.
4. {"smallUrl":"https:\/\/www.wikihow.com\/images\/thumb\/7\/78\/Reset-Your-Advertising-ID-on-iPhone-or-iPad-Step-4.jpg\/v4-460px-Reset-Your-Advertising-ID-on-iPhone-or-iPad-Step-4.jpg","bigUrl":"\/images\/thumb\/7\/78\/Reset-Your-Advertising-ID-on-iPhone-or-iPad-Step-4.jpg\/aid10865948-v4-728px-Reset-Your-Advertising-ID-on-iPhone-or-iPad-Step-4.jpg","smallWidth":460,"smallHeight":345,"bigWidth":728,"bigHeight":546,"licensing":"<div class=\"mw-parser-output\"><p>License: <a target=\"_blank\" rel=\"nofollow noreferrer noopener\" class=\"external text\" href=\"https:\/\/en.wikipedia.org\/wiki\/Fair_use\">Fair Use<\/a> (screenshot)<br>\n<\/p><\/div>"}
   4
   Tap Reset Advertising Identifier. Your device pops up a confirmation menu.
5. {"smallUrl":"https:\/\/www.wikihow.com\/images\/thumb\/a\/aa\/Reset-Your-Advertising-ID-on-iPhone-or-iPad-Step-5.jpg\/v4-460px-Reset-Your-Advertising-ID-on-iPhone-or-iPad-Step-5.jpg","bigUrl":"\/images\/thumb\/a\/aa\/Reset-Your-Advertising-ID-on-iPhone-or-iPad-Step-5.jpg\/aid10865948-v4-728px-Reset-Your-Advertising-ID-on-iPhone-or-iPad-Step-5.jpg","smallWidth":460,"smallHeight":345,"bigWidth":728,"bigHeight":546,"licensing":"<div class=\"mw-parser-output\"><p>License: <a target=\"_blank\" rel=\"nofollow noreferrer noopener\" class=\"external text\" href=\"https:\/\/en.wikipedia.org\/wiki\/Fair_use\">Fair Use<\/a> (screenshot)<br>\n<\/p><\/div>"}
   5
   Tap Reset Identifier. Your Advertising ID is reset.
   Advertisement

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