This is a past event.


Designing a Content Calendar : Social Media Content Strategy Series - CWE RI - Virtual

 12/20/2021
 5:00 PM - 6:00 PM (EST)
Closed
 12/20/2021 6:00 PM (EST)

Doris De Los Santos

 Online Meeting (Live)
Customer Relations, eCommerce, Managing a Business, Marketing/Sales, Social Media, Woman-owned Businesses

It is critical to create content that separates ourselves from the competition and transforms our ideal client from someone who has never heard of us into a fan. In this multi-part course we are going to deep dive into content development from brand identity, sales funnel strategy, effective writing techniques, and core social media branding elements to create a strategic content calendar that drives sales into the future.

Session #1: Discovering Your Brand Identity

In this session we will build your brand voice and story to reach your ideal audience. We discover a key concept known as creating snackable content.

Session #2: The Content Sales Funnel

In this session we look at how to strategically design content that helps move potential clients down our sales funnel.

Session #3: The Content Writing Lab

In this session we will dive into effective content writing strategies. This will be a very interactive session as we dive into the three components of effective writing, the hook, the body, and the call to action.

Session #4: Social Media Branding

In this session we will look at the fundamentals of key social media branding elements like emojis, hashtags, and keywords.

Session #5: Designing a Content Calendar

In this session we pull optimal days and times into our overall funnel strategy to create a strategic content roadmap.

 

Instructor: Jamie Cocco

Language: English

Cost: This class is offered free of charge but space is limited! If you are no longer able to attend the class, please reach out to us so someone else can take your spot.  

 






Registration Policies:

Registration and Fees: 

CWE is pleased to offer a sliding scale pricing system across our region. You choose to pay what feels right to you, no questions asked. We have moved away from the scholarship model to the sliding pay scale model in order to bring more equity into our pricing model. We know that scholarship applications rarely reflect the true economic situation of our clients and that as our client, you are the best judge of your economic situation. We trust you to make the choice that best reflects your ability to pay.  

We encourage you to use this as an opportunity to take stock of your financial resources, your privilege and how that has affected your ability to pay. Some things that might make you consider paying less on our scale include; carrying significant debt, caring for dependents (children, parents, family members, etc), experiencing discrimination in hiring, being a member of a historically marginalized group, or being eligible for public assistance. Some things that might make you consider paying more on our scale include:home ownership, expendable income, family wealth, orhigher education. With that said, don’t over think it, please just choose the level that resonates with you.  

What matters most to us is your active participation in the CWE community and feedback on your experience.   

Description of Each Level  

  • You might choose the Supporting Communities ticket level if you are having trouble making ends meet, receiving public assistance or accessing safety net programs, are a resource partner, or feel you could not participate at another ticket level.  

  • You might choose the Disrupting Industries ticket level if you are at the formation or start up stage of your business and are starting to make sales, if you are meeting your basic financial needs, or if you feel like you are able to support CWE’s mission at this ticket price. 

  • You might choose the Making Waves ticket level if you are at a growth stage of your business, if you are meeting more than your basic financial needs, or if you feel like you are able to support CWE’s mission at this ticket price.  

  • You might choose the Lifting Up The World ticket level if you are in the development or expansion stage of the business, you are meeting more than your basic financial needs, or if you feel like you are ready to give to the CWE community in a way that allows us to offer these opportunities to all clients, regardless of ability to pay. 

If you are interested in donating to CWE in general, please see our donation page on our website: www.cweonline.org/Get-Involved/Ways-to-Give 

Recordings Policy:  Recordings will be available for 60 days after the original session.

Refund Policy: Refunds will only be available for classes that are not recorded.  Clients must request a refund3 business daysin advance of the class andWBCs have 30 days from the date of the refund request to decide whether to grant the refund and to process it. Refunds for multiweek classes that have already started are at the discretion of the center’s director.

Special Accommodations: In accordance with the American Disabilities Act and state law, you may request accommodations due to a disability by contacting the event organizer listed above. Advance notice may be necessary for some accommodations. Registration must be paid prior to accommodation requests.