West Sussex Recover & Rise #8: Using PR to Build Brand Visibility

In the New Year, West Sussex County Council is supporting a new initiative across the county to help small businesses who are finding the current climate commercially tough.

The West Sussex Recover & Rise in 2021 program is a series of nine FREE online workshops designed to give small businesses a robust toolkit to not only survive through another year of unpredictable times, but to thrive.

These sessions have been put together by local experts (Rume2, Shake It Up Creative & Creative Bloom in partnership with the County Council) to help business owners define, communicate and market in the right way to attract and retain customers throughout 2021.

From product/service definition to networking, from setting goals & KPIs to tracking success through analytics, from action planning to digital marketing, this program will give small and micro companies the structure and sales that many of them desperately need as we head into a new year.

The sessions will be run online and will take place at 12pm every Tuesday & Friday from Tuesday12 January.

Interested organisations can use the link below to sign up for any or all of the sessions.

Sign up to workshops.

The business must be located within West Sussex to be eligible for these workshops.

USING PR TO BUILD BRAND VISIBILITY

Getting in the paper or on the radio isn't as easy as it used to be. Journalists are inundated with press releases every day and media outlets work with skeleton staff. Learn the details about what makes the best stories and how to confidently pitch them to the local media. This session will also explain why PR and SEO are a marketing match made in heaven to seriously raise the visibility of your brand.

WHO IS THIS EVENT FOR?

This workshop is ideal for small business owners and micro businesses who want to use public relations (PR) alongside their marketing activity to increase their visibility. Ideal for people who have tried to get media exposure but not been successful, for people who don't know how PR works and what makes a good story and for businesses that want to use PR alongside their SEO.

WORKSHOP CONTENT

You will leave this workshop knowing:

• What PR is and how it can benefit your company

• The different types of media target

• What makes a good news story

• What journalists are looking for

• How to approach a journalist/media title

• How to use PR in conjunction with SEO

“Shake It Up does what it says. Tells you what you need to know (and might have forgotten) and shows you how to do it better.” – Steph Savill, FoxyLadyDrivers.com

This workshop is part of a nine series set of workshops for West Sussex Recover & Rise 2021 - to see other workshops available click here.

The session is hosted by Rachael Dines, a Chartered Marketer and the Director of Shake It Up Creative who has 20 years marketing experience across employed, self-employed and Director roles. Rachael also provides marketing mentoring for members of the Chartered Institute of Marketing and business advisor services for members of the small business community Enterprise Nation.