We Bring Families Closer Together. Creating Memories Worth Repeating®

Herschend Enterprises

In The News

Wild Adventures Announces New Rides and 2025 Expansion

September 09, 2024

The New Water’s Edge Features Three New Rides, Eateries, Entertainment and More

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American Dream Sports Residency

August 27, 2024

The Harlem Globetrotters concluded their 10-day residency at American Dream in East Rutherford, New Jersey, and by all measurement and engagement tools the landmark brand experiment was a resounding success, with near capacity shows, the launch of the first-ever retail location for the brand, the first televised Harlem Globetrotter game in over 40 years and thousands of interactions and social posts by fans of all ages during the run, a first ever for a sports organization.

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Newport Aquarium Reaches Milestone in Effort to Save Orinoco Crocodiles from Extinction

August 08, 2024

Newport Aquarium is celebrating a conservation achievement as three young Orinoco crocodiles prepare to return to South America to help repopulate their species in the wild. This exciting milestone was reached through an ongoing partnership between Newport Aquarium and the Association of Zoos and Aquariums to save the Orinoco crocodile, one of the rarest and most endangered reptiles in the world.

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Pink Adventure Tours Wins Tripadvisor Travelers Choice Award 2024

August 02, 2024

PINK® Adventure Tours announced today that its Sedona and Grand Canyon Jeep Tours have been recognized in Tripadvisor’s® Travelers’ Choice® Awards for 2024. The award honors businesses that consistently earn great reviews, placing them among the top 10% of listings around the world on Tripadvisor.

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Our Brands

In 1950, the Herschend family and a handful of dedicated employees (hosts) took a small cave tour operation in the Ozark Mountains and grew it into a thriving family business. Over 70 years later, Herschend is the world’s largest family-owned themed attractions company, with 12,000 hosts serving 15 million annual guests across North America.

The heart of Herschend’s success has long been the world-renowned hospitality that’s rooted in our DNA. We call it Heartspitality. It’s a unique culture that blends our ethos of Leading with Love and our purpose of Bringing Families Closer Together by Creating Memories Worth Repeating® to create real impact and joy that spreads through our hosts to our guests and out into our communities.

Herschend’s portfolio of more than two dozen wholesome family entertainment brands includes iconic award-winning destinations such as Dollywood® Parks & Resorts, Silver Dollar City® Company, Adventure Aquarium®, Callaway Resort & Gardens®, Kentucky Kingdom®, Newport Aquarium®, The Vancouver Aquarium® and Wild Adventures®. In addition to its premier themed attractions, Herschend is proud to steward the World-Famous Harlem Globetrotters® legacy and provide immersive content and experiences through our Herschend Entertainment Studios® and Pink Adventure Tours® brands.

Adventure Aquarium
 

Adventure Aquarium


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Newport Aquarium
 

Newport Aquarium


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Vancouver Aquarium
 

Vancouver Aquarium


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Callaway Gardens
 

Callaway Gardens


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Pink Adventure Tours
 

Pink Adventure Tours


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Talking Rocks Cavern
 

Talking Rocks Cavern


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Chuggington
 

Chuggington


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Jim Henson's Splash And Bubbles
 

Jim Henson's Splash And Bubbles


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