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Loneliness campaign 2024

The campaign primarily aims to reach 16-24 year olds, one of the most at risk audience groups. It aims to reduce the stigma of loneliness, increase knowledge of where to find support and encourage taking action.

This is based on research that shows that people in this demographic are at higher risk of feeling lonely compared to other age groups, but less likely to seek advice and support.

Resource details

  • Topics: Mental health
  • Target audience: Young adults, Adults
  • Where to use: Comms toolkit, Campaign toolkit, Campaign overview
  • Published: 16 January 2023
  • Last updated: 16 January 2023

Resources

Campaign communications toolkit

Campaign communications toolkit

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YouTube video - 6 seconds

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Video thumbnails

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Social media toolkit

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Social media images

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Short form videos

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Long form videos

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Out of home

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