2020 Census Paid Media Strategy
In January, paid advertising for the 2020 Census will begin running across multiple platforms, including print and digital outlets, television and radio, billboards, and at transit stations, grocery stores and movie theaters throughout the United States and Puerto Rico—reaching 99 percent of all households, particularly in multicultural and hard-to-count populations.
The Census Bureau is conducting a comprehensive integrated communications campaign to maximize self-response and encourage participation in the 2020 Census, which will shape how federal funding is distributed throughout the United States. One cornerstone of the operation is a paid advertising campaign customized to reach a wide range of audiences.
New 2020 Census Outreach Materials
We continue to post new materials to support your 2020 Census outreach in several languages. See some of the newest resources available below.
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