A capabilities statement is a useful marketing tool. It is a succinct document that describes your company’s core strengths and capabilities, highlighting what your company can do for potential government customers and reflecting on your past successes. A well-written capabilities statement can be distributed to potential government customers in a number of ways and can quickly answer their question of why they should buy from you, rather than your competition. Join us for an interactive workshop that will cover: • What Is a Capability Statement? • Types of Capability Statements • Essential Elements • Effective Uses of Capability Statement • Examples…Good & Not So Good