Winter Holidays
About
Drive Sober or Get Pulled Over is a national high-visibility enforcement campaign that focuses on the consequences of drunk driving and is supported by increased law enforcement.
Key Dates
- Enforcement: December 12, 2025 – January 1, 2026
- Paid Media: December 10, 2025 – January 1, 2026
- Earned Media: November 10, 2025 – January 8, 2026
Many assets are available in English and Spanish. Share this information with partner organizations to help spread the message across communities.
Facts
Social Media
Sample social media posts are available for you to use on your various social media platforms, including Facebook, X and Instagram.
This social media playbook contains sample social media content. Download this guide for instructions on posting the below playbook graphics to Facebook, X and Instagram. The content is designed for easy posting and seamless integration into your current social media strategy.
- Coming Soon
Additional sample social media posts are also available for download. Images often help boost the engagement on social posts. Our image library, linked below in the Resource section, has a variety of images that you can associate with these sample social media posts.
Talking Points
We've prepared talking points related to this topic. After downloading, we encourage you to add local stats and facts to the document.
Earned Media
We've produced sample news releases that can be used for media outreach.
- Coming Soon
Graphics
Asset Type
Ads and Event Banners

Multiple ad options are available in English and Spanish.
- Ads: Video, Audio, Banner
Drive Sober or Get Pulled Over event banners are available for you to print or use electronically.
- Events: Banner
Media Buy Plan and Summary
- Coming Soon
Additional Resources
- Image Library: Holidays & Occasions
- Overview of Drive Sober or Get Pulled Over campaigns
- Campaign Research Results, Future Dates
- NHTSA's Drive Sober or Get Pulled Over campaign pages: English | Spanish