America Saves, a campaign managed by the nonprofit Consumer Federation of America, motivates, encourages, and supports low- to moderate-income households to save money, reduce debt, and build wealth. The research-based campaign uses the principles of behavioral economics and social marketing to change behavior. Non‐profit, government, and corporate groups participate in America Saves nationally and through local, regional, and statewide campaigns around the country. America Saves encourages individuals to take the America Saves pledge and organizations to promote savings year-round and during America Saves Week.
America Saves also targets three populations with unique savings needs through:
Military Saves – A program of America Saves and a participant in the Department of Defense Financial Readiness Network, which seeks to motivate, support, and encourage military families to save money, reduce debt, and build wealth.
America Saves for Young Workers – A program to support and motivate young workers to use direct deposit to save part of their pay through their first-time work experience.
America Saves at Work is a program that works directly with employers to help develop and optimize financial wellness and workplace savings programming.
Veteran Saves, a program of America Saves, is designed to help veterans and their families build financial stability and security.
Our Values
America Saves is proud of our strategic messaging that motivates savers to take action to save successfully. Our content, resources, and thought-leadership are grounded in the following values:
There should be a no shaming and nonjudgmental approach to encouraging people to save.
When you focus on building financial confidence, there is space for everyone in the saving and personal finance conversation.
Getting a clear view of your finances is the first step to becoming financially confident.
Saving automatically is the easiest and most efficient way to save.
Saving for your past (reducing debt), present (emergency fund), and future (long term savings such as retirement, education, and homeownership) is essential to overall financial wellness.
Saving is a habit, not a destination. Starting with small habits can make a big difference and we celebrate both small wins and big milestones.
Financial literacy alone is not enough to increase financial stability.
There are internal and external factors that shape a person’s relationship with money. To shift financial behaviors and beliefs, you must address those factors including mental and emotional health, culture, personal values, and systemic barriers.
There are many ways to save, and we focus on giving people the information and education they need to “Think Like A Saver.” We know an informed saver is an empowered saver, and an empowered saver can make the best financial decisions for themselves.
Saving is not political.
Mission Statement
America Saves empowers all, particularly those who are financially vulnerable, to build financial confidence through effective saving, debt reduction, and wealth-building strategies.
Vision Statement
America Saves' vision is for all Americans to have an account in which they save automatically, successfully, and with at least $500 on hand to meet unexpected expenses.
Get Support From America Saves
America Saves helps you reach your savings and debt reduction goals. It all starts when you make a commitment to yourself to save through the America Saves pledge. When you pledge, America Saves will send you detailed information on how to reach your savings goal and remind you of the amount you chose to save. You will also receive monthly challenges to save, as well as information and advice to help you save for your goal.
If you have a question or comment for America Saves,email us directly or use the form to get in touch and we will reply to you as soon as possible.
Main Office & Staff Contacts
Consumer Federation of America Attn: America Saves 1620 Eye St. NW, Suite 200 Washington, DC 20006 Phone: (202) 387-6121 Fax: (202) 265-7989 save@americasaves.org
America Saves' work to improve saving behavior is generously supported by a number of partners.
Check out our popular saver resources...
Take the America saves pledge
Make a pledge to yourself and create a simple savings plan that works. Complete the Pledge and America Saves will send you short email and text reminders, resources and tips to keep you on track towards your savings goal. Become part of an entire community of savers. Get started now!
Those with a savings plan are twice as likely to save successfully. Taking the America Saves Pledge is a pledge to yourself to start a savings journey and America Saves is here to encourage you along the way. Take the first step toward creating a better financial future. Make a plan, set a goal, and pledge to yourself to start saving, today.
Congrats on completing the pledge!
We are so glad you have started your savings journey and America Saves will be right beside you the whole way! You will soon receive an email from the America Saves team to help encourage you. Find helpful links below to continue researching topics on saving.
Take the America Saves Pledge
Make a pledge to yourself and create a simple savings plan that works.
Connect to a Campaign
Connect with a local America Saves campaign for one-on-one help and to learn more about savings initiatives and events in your area.
Receive Texts
Are you trying to save more money? Get texts with savings tips and advice to help you decide what you really want to save for.
Savings Insights
Tips, advice, and the latest news from the savings world.
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