[Federal Register Volume 85, Number 37 (Tuesday, February 25, 2020)]
[Notices]
[Pages 10694-10695]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2020-03654]



[[Page 10694]]

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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

[60Day-20-0910; Docket No. CDC-2020-0018]


Proposed Data Collection Submitted for Public Comment and 
Recommendations

AGENCY: Centers for Disease Control and Prevention (CDC), Department of 
Health and Human Services (HHS).

ACTION: Notice with comment period.

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SUMMARY: The Centers for Disease Control and Prevention (CDC), as part 
of its continuing effort to reduce public burden and maximize the 
utility of government information, invites the general public and other 
Federal agencies the opportunity to comment on a proposed and/or 
continuing information collection, as required by the Paperwork 
Reduction Act of 1995. This notice invites comment on a proposed 
revision of the existing information collection generic clearance 
titled Message Testing for Tobacco Communication Activities (MTTCA). 
CDC's Office on Smoking and Health has used the MTTCA clearance to 
support the development and testing of tobacco-related health messages, 
including messages supporting CDC's National Tobacco Education Campaign 
(NTEC) called the Tips from Former Smokers[supreg] campaign.

DATES: CDC must receive written comments on or before April 27, 2020.

ADDRESSES: You may submit comments, identified by Docket No. CDC-2020-
0018 by any of the following methods:
     Federal eRulemaking Portal: Regulations.gov. Follow the 
instructions for submitting comments.
     Mail: Jeffrey M. Zirger, Information Collection Review 
Office, Centers for Disease Control and Prevention, 1600 Clifton Road 
NE, MS-D74, Atlanta, Georgia 30329.
    Instructions: All submissions received must include the agency name 
and Docket Number. CDC will post, without change, all relevant comments 
to Regulations.gov.
    Please note: Submit all comments through the Federal eRulemaking 
portal (regulations.gov) or by U.S. mail to the address listed above.

FOR FURTHER INFORMATION CONTACT: To request more information on the 
proposed project or to obtain a copy of the information collection plan 
and instruments, contact Jeffrey M. Zirger, Information Collection 
Review Office, Centers for Disease Control and Prevention, 1600 Clifton 
Road NE, MS-D74, Atlanta, Georgia 30329; phone: 404-639-7570; Email: 
[email protected].

SUPPLEMENTARY INFORMATION: Under the Paperwork Reduction Act of 1995 
(PRA) (44 U.S.C. 3501-3520), Federal agencies must obtain approval from 
the Office of Management and Budget (OMB) for each collection of 
information they conduct or sponsor. In addition, the PRA also requires 
Federal agencies to provide a 60-day notice in the Federal Register 
concerning each proposed collection of information, including each new 
proposed collection, each proposed extension of existing collection of 
information, and each reinstatement of previously approved information 
collection before submitting the collection to the OMB for approval. To 
comply with this requirement, we are publishing this notice of a 
proposed data collection as described below.
    The OMB is particularly interested in comments that will help:
    1. Evaluate whether the proposed collection of information is 
necessary for the proper performance of the functions of the agency, 
including whether the information will have practical utility;
    2. Evaluate the accuracy of the agency's estimate of the burden of 
the proposed collection of information, including the validity of the 
methodology and assumptions used;
    3. Enhance the quality, utility, and clarity of the information to 
be collected; and
    4. Minimize the burden of the collection of information on those 
who are to respond, including through the use of appropriate automated, 
electronic, mechanical, or other technological collection techniques or 
other forms of information technology, e.g., permitting electronic 
submissions of responses.
    5. Assess information collection costs.

Proposed Project

    Message Testing for Tobacco Communication Activities (MTTCA)(OMB 
Control No. 0920-0910, expires 05/31/2021)--Revision--National Center 
for Chronic Disease Prevention and Health Promotion (NCCDPHP), Centers 
for Disease Control and Prevention (CDC).

Background and Brief Description

    In 2012, CDC's Office on Smoking and Health obtained OMB approval 
of a generic clearance to support the development and testing of 
tobacco-related health messages, including messages disseminated 
through multiple phases of a media campaign (Message Testing for 
Tobacco Communication Activities (MTTCA), OMB No. 0920-0910, exp. 1/31/
2015). In 2015, OSH obtained approval for a modification to the MTTCA 
clearance that granted a three-year extension and an increase in 
respondents and burden hours (MTTCA, OMB No. 0920-0910, exp. 3/31/
2018). This MTTCA clearance was approved with 44,216 annualized 
responses and 10,998 annualized burden hours. In 2018, OSH obtained 
approval for an extension to the MTTCA clearance that increased the 
annualized number of respondents to 46,108 and decreased the annualized 
burden hours to 7,070 (MTTCA, OMB No. 0920-0910, exp. 5/31/2021). CDC's 
authority to collect information for public health purposes is provided 
by the Public Health Service Act (41 U.S.C. 241) Section 301.
    CDC has employed the MTTCA clearance to collect information about 
adult smokers' and nonsmokers' attitudes and perceptions, and to 
pretest draft messages and materials for clarity, salience, appeal, and 
persuasiveness. The MTTCA clearance has been used to obtain OMB 
approval for a variety of message testing activities, with particular 
emphasis on communications supporting CDC's National Tobacco Education 
Campaign (NTEC) called the Tips from Former Smokers[supreg] campaign. 
This national campaign is designed to increase public awareness of the 
health consequences of tobacco use and exposure to secondhand smoke. 
The MTTCA clearance has also supported formative research relating to 
the development of health messages that are not specifically associated 
with the national campaign.
    Information collection modes under the MTTCA clearance that are 
supported include in-depth interviews; in-person focus groups; online 
focus groups; in-person, or telephone interviews; and online surveys. 
Each project approved under the MTTCA framework is outlined in a 
project-specific Information Collection Request that describes its 
purpose and methodology. Messages developed from MTTCA data collection 
have been disseminated via multiple media channels including 
television, radio, print, out-of-home, and digital formats.
    CDC requests OMB approval to extend the MTTCA clearance, with 
changes, for three years. Requested changes are to increase the number 
of respondents and burden hours, and to expand testing of messages on 
non-combustible products to include heated tobacco products. These 
changes are needed to support CDC's planned information collections and 
to accommodate additional needs

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that CDC may identify during the next three years. No modification is 
requested for information collection activities, methodology, or 
populations of interest from the existing generic clearance. The 
extension and requested changes are needed to support CDC's planned 
information collections and to accommodate additional needs that CDC 
may identify during the next three years. For example, the MTTCA 
generic clearance may be used to facilitate the development of tobacco-
related health communications of interest for CDC's collaborative 
efforts with other federal partners including, but not limited to, the 
Food and Drug Administration's Center for Tobacco Products. The MTTCA 
clearance should not replace the need for additional generic clearance 
mechanisms of HHS and other federal partners that may need to test 
tobacco messages related to their campaigns and initiatives.
    The existing MTTCA clearance was granted approval for a total of 
138,324 respondents and 21,210 burden hours over a three-year period 
(annualized number of respondents of 46,108 and annualized burden hours 
of 7,070). To date, there have been 69,529 respondents and 10,489 
burden hours used in this clearance, leaving a balance of 68,795 
respondents and 10,721 burden hours (annualized number of respondents 
of 22,932 and annualized burden hours of 3,754 for each of the three 
years in the requested extension). The MTTCA extension would provide 
approval for an annualized number of respondents of 83,215 and 
annualized burden hours of 11,255. CDC will continue to use the MTTCA 
clearance to develop and test messages and materials. Participation is 
voluntary and there are no costs to respondents, other than their time.

                                        Estimated Annualized Burden Hours
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                                                                     Number of    Average burden
      Type of respondents           Form name        Number of     responses per   per response    Total burden
                                                    respondents     respondent      (in hours)      (in hours)
----------------------------------------------------------------------------------------------------------------
General Public and Special      Screening.......          37,640               1            2/60           1,255
 Populations.                   In-Depth                      67               1               1              67
                                 Interviews (In
                                 Person).
                                Focus Groups (In             288               1             1.5             432
                                 Person).
                                Surveys (Online,          40,987               1           10/60           6,832
                                 Short).
                                Surveys (Online,           2,733               1           25/60           1,139
                                 Medium).
                                Surveys (In-               1,500               1               1           1,500
                                 Depth Telephone
                                 and Online).
                                                 ---------------------------------------------------------------
    Total.....................  ................          83,215  ..............  ..............          11,225
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Jeffrey M. Zirger,
Lead, Information Collection Review Office, Office of Scientific 
Integrity, Office of Science, Centers for Disease Control and 
Prevention.
[FR Doc. 2020-03654 Filed 2-24-20; 8:45 am]
 BILLING CODE 4163-18-P