[Federal Register Volume 85, Number 68 (Wednesday, April 8, 2020)]
[Proposed Rules]
[Page 19709]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2020-07173]


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FEDERAL TRADE COMMISSION

16 CFR Part 255


Guides Concerning the Use of Endorsements and Testimonials in 
Advertising; Extension of Comment Period

AGENCY: Federal Trade Commission.

ACTION: Extension of deadline for submission of public comments.

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SUMMARY: The Federal Trade Commission (``FTC'' or ``Commission'') is 
extending the deadline for filing comments on its Guides Concerning the 
Use of Endorsements and Testimonials in Advertising (``the Endorsement 
Guides'').

DATES: For the proposed rule published on February 21, 2020 (85 FR 
10104), comments must be received on or before June 22, 2020.

SUPPLEMENTARY INFORMATION: On February 12, 2020, the Commission 
announced that it would seek public comments on whether to make changes 
to the Endorsement Guides. The FTC's Regulatory Review and Request for 
Public Comment was subsequently published in the Federal Register, with 
April 21, 2020 established as the deadline for the submission of 
comments. See 85 FR 10104 (Feb. 21, 2020).
    The Commission has received inquiries about extending the comment 
period deadline in light of the disruption caused by the coronavirus 
pandemic.
    The Commission believes that a two-month extension is appropriate. 
Accordingly, it has decided to extend the deadline for submission of 
comments on the Endorsement Guides to Monday, June 22, 2020.

FOR FURTHER INFORMATION CONTACT: Michael Ostheimer (202-326-2699), 
[email protected], Attorney, Division of Advertising Practices, Bureau 
of Consumer Protection, Federal Trade Commission, Room CC-10603, 600 
Pennsylvania Avenue NW, Washington, DC 20580.

    By direction of the Commission.
April J. Tabor,
Acting Secretary.
[FR Doc. 2020-07173 Filed 4-7-20; 8:45 am]
BILLING CODE 6750-01-P